Client Story
Direct Health Primary Care
Direct Primary Care (DPC) Membership Practice · Augusta, GA · Dr. Mittal Patel, MD
The Challenge
Building awareness for a new healthcare model
When Dr. Mittal Patel launched Direct Health Primary Care in Augusta, GA, she was entering the market with a model most patients had never encountered: Direct Primary Care. No insurance billing, no copays, just a straightforward monthly membership for unlimited, personalized access to your physician. The model is compelling — but only if patients understand it. The challenge was twofold: Dr. Patel was building a brand and a patient base from zero, while simultaneously educating a community on an entirely new way to receive primary care. Without name recognition, no existing patient base to draw referrals from, and a model that required patient education before conversion, the marketing strategy had to do more than generate awareness — it had to build trust and clearly explain the value proposition from day one.
The Approach
A ground-up strategy for brand, visibility, and patient acquisition
Momentum360 built Direct Health Primary Care's marketing presence from the ground up — starting with the strategic foundation every new practice needs before spending a dollar on advertising.
Brand & Messaging Foundation: Developed the core brand voice and messaging framework — including the practice's key differentiators, patient-facing value propositions, and the clear, jargon-free language needed to explain the DPC model to an audience unfamiliar with membership-based medicine.
Startup Marketing Materials: Created the full suite of launch marketing materials: website content, social media profiles, in-office patient materials, and promotional assets — all cohesive, professional, and designed to instill immediate trust with prospective members.
Social Media Strategy & Content: Established and activated social media channels with a consistent content strategy that introduced Dr. Patel's story, showcased the practice's philosophy of personalized care, and demystified the DPC membership model for the Augusta community.
Paid Digital Campaigns: Launched targeted Google and Meta ad campaigns focused on Augusta-area residents most likely to benefit from the DPC model — including the uninsured, self-employed, small business owners, and patients frustrated with traditional insurance-based care.
Website & SEO: Ensured the practice was discoverable online with optimized web content, Google Business setup, and local SEO — so when patients searched for primary care in Augusta, Direct Health appeared as a credible, trusted option
Channels activated
- Startup Launch
- Brand & Messaging
- Social Media
- Paid Ads (Google/Meta)
- Website & SEO
- Patient Acquisition
What We Delivered
A complete marketing foundation for sustainable growth
- Brand identity & messaging framework
- Media setup & content strategy
- Business optimization
- DPC patient educations content
- Website copy & launch content Social
- Google & Meta ad campaigns Google
- In-office patient materials
- Local SEO foundation
The Result
Momentum360 was instrumental in helping our small business launch successfully. They collaborated with us and developed a marketing strategy that built a foundation for growth. We couldn’t have done it without their guidance and direction.
Your practice could be the next story.
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